Marketing & Campaign Analytics
Meta ad spend attribution, conversion tracking, customer acquisition cost, and ROAS
Ad Spend
৳2,85,000
Facebook & Instagram
Generated Leads
832
+32%Total inquiries
Conversions
241
+18%Closed orders
Cost Per Lead
৳343
-8.5%Average CPL
Attributed Sales
৳20,78,400
+24.2%Direct campaign revenue
Overall ROAS
7.29x
+0.8xReturn on ad spend
Spend vs. Attributed Revenue
Monthly Meta marketing expenditure compared against tracked showroom and online sales
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Leads by Acquisition Source
Distribution of customer inquiries across marketing channels
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Campaign Performance Tracking
Live attribution metrics across active Meta ads and heritage collections
| Campaign | Platform | Spend | Leads | Conversions | Sales | CPL | ROAS | Status | Action |
|---|---|---|---|---|---|---|---|---|---|
Autumn Festive Silk Saree 2026-08-25 to 2026-09-20 | ৳48,000 | 135 | 38 | ৳2,96,400 | ৳355 | 6.17x | Active | ||
Pure Linen Panjabi Launch 2026-08-28 to 2026-09-18 | ৳36,000 | 98 | 32 | ৳2,38,000 | ৳367 | 6.61x | Active | ||
Artisanal Cotton Kurti Special 2026-09-01 to 2026-09-15 | ৳24,000 | 85 | 24 | ৳1,42,000 | ৳282 | 5.91x | Active | ||
Tangail Jamdani Heritage Reel Campaign 2026-08-20 to 2026-09-10 | ৳32,000 | 62 | 16 | ৳2,24,000 | ৳516 | 7.00x | Active | ||
Website Visitors Dynamic Retargeting 2026-08-15 to 2026-09-30 | Multi-Channel | ৳25,000 | 72 | 21 | ৳1,98,000 | ৳347 | 7.92x | Active | |
Eid-ul-Adha Premium Collection (Archived) 2026-06-01 to 2026-06-25 | ৳1,20,000 | 380 | 110 | ৳9,80,000 | ৳315 | 8.16x | Completed |